The thematic plan of lectures
„Management and marketing in pharmacy”
For students of 5 course of pharmaceutical faculty
|
¹ |
Date |
Hour |
Theme of lecture |
Lecturer |
|
1 |
7.09.2012 |
9.00 -10.00 |
Segmentation of the pharmaceutical market and goods positioning |
As. Demchuk M.B. |
|
2 |
21.09.2012 |
9.00 -10.00 |
The analysis and estimation of market possibilities of the pharmaceutical enterprises |
As. Demchuk M.B. |
|
3 |
5.10.2012 |
9.00 -10.00 |
The marketing commodity policy |
As. Demchuk M.B. |
|
4 |
12.10.2012 |
Quality and competitive ability of medicinal means. |
As. Demchuk M.B. |
|
|
5 |
26.10.2012 |
9.00 -10.00 |
The price policy of pharmaceutical enterprises |
As. Demchuk M.B. |
|
6 |
2.11.2012 |
9.00 -10.00 |
Marketing distribution activity. |
As. Demchuk M.B. |
|
7 |
16.11.2012 |
9.00 -10.00 |
Bases of pharmaceutical logistics. |
As. Demchuk M.B. |
|
8 |
30.11.2012 |
9.00 -10.00 |
System of marketing communications of the pharmaceutical enterprise. |
As. Demchuk M.B. |
|
9 |
7.12.2012 |
9.00 -10.00 |
«Public relations» of the pharmaceutical enterprise, personal sale and stimulation of sale of medical products |
As. Demchuk M.B. |
The Head of management and
economy of pharmacy department prof. T.A.Groshovy